Introduction
Staffing is one of the most critical
functions for the success of any Organization. This article demystifies the
function and explains how one can go about the whole process. This white paper
can be a useful reference document for corporate staffing manager as well as
for the practicing recruitment consultant.
Background
The Staffing Manager must be very clear
about the background of the vacancy to be filled. The likely scenarios could be
a replacement, or an absolutely new requirement. If it is a replacement, the
situation gets more complicated. It is possible that the current incumbent is
still continuing in the job and the management is considering getting a
replacement without the incumbent’s knowledge. The sensitivity of such a
situation is imaginable. It may also be possible that the subordinates would be
eyeing the job and when they come to know from the grapevine that they are not
being considered in the race, the morale takes a beating and the new incumbent
will have a tough time. The easiest case is when the vacancy is for a new
position or when the current incumbent is also involved in the selection
process.
The Process
ü The first step to the whole process is defining the requirement
vis-à-vis the above background. There must be absolute clarity on the role, the
reporting relationships, the performance measurement parameters and the
compensation envisaged for the position. Quite often, some of these are left
vague in the hope of attracting all potential candidates. The ulterior motive is
often to save cost, but the end result is a huge waste of time and money, which
is not accounted. This happens by way of refused offers, meeting many
candidates than really required etc.
ü Depending on the background, one must determine the approach to be followed.
This is akin to the “Make or Buy” decision taken in the conventional
manufacturing industry. The options available to the Staffing Manager is either
to get external help or fill the vacancy by using the recruitment team’s effort
internally. If the decision is to do so internally, the choices are again to
advertise the position in newspapers, business & trade magazines, internet
portals or employee referrals. Only when confidentiality is an issue, would an
advertisement using a post box number advised. However, research has shown that
these options do not attract the best and the expense is a sunken cost.
Advertising, directly with the company name, logo has a lot more advantages,
including a lot of mileage for the company. However, it may be counterproductive
if the company directly advertises similar jobs too often.
ü If the decision is to seek external help, then help is available at
hand. They come in various forms and names viz: placement agencies, recruitment
consultants, Search firms, Executive Search Consultants or manpower
consultants. All permutation and combination of the words are there in the
industry. However there are some distinctions between those who add value to
the whole process and those who just “peddle” resumes.
The basic distinction is of those
who act as a consultant – like any management consultant, valuing inputs based
on time spent and those who just broker a deal. For the former, there is seldom
any clash of interest on the process or the end result. Such firms are hard to
come by. Their professional fee is normally “fixed “and is retained in nature.
A diluted version of this is the firm, which engages itself on a retained basis
to work for the client, with deliverables clearly laid out. “Retained” concept
is that in which the firm is paid periodically on achievement of milestones,
irrespective of the outcome. The down side is that the payment is a percentage
of the compensation offered and obviously there is a conflict of interest.
The other is the “contingency” model,
where in the payment is made only on success. The downside is that there are
too many players and commitment of the firm is suspect. However this is a very
cost effective model, if a right firm is identified and the user also
patronizes just a couple of firms.
Once the decision on the selection
of type of firm is firmed up, the other point on the decision tree is whether
to advertise or not. The fundamental issue that would come up is twofold:
1)
An advertisement most often
taps the active job seeker, though not hundred percent of the time. The
respondent to an advertisement has shown his willingness to seek a change. The
timelines can be adhered to very comfortably, but the copy of the advertisement
must be very specific, without frills. An effective advertisement is one that
produces a good % of shortlist against the total responses. An approach highly
recommended for middle and junior level openings.
2)
If the potential candidate is
to be identified without placing an advertisement, the approach is normally to rely
on a database held by the selection firm or search by mapping the market and
headhunting to identify the passive job seeker. This might apparently
reduce the cost of advertisement, but the downside is that the candidate acts
like a superstar, the compensation to be offered gets bloated and timelines are
longer.
Beyond
this point the other steps in the recruitment process are very straightforward.
The incumbent is interviewed, references checked, and an offer made. The
interviewing process could be either a general profiling, a detailed competency
based assessment or a combination of the above. Competency definition for a job
and its assessment is a specialized subject on its own. Reference checking is
an art and is a delicate subject. It must be exercised with caution and this
also requires specialist skills. Making an offer, getting it accepted and
subsequent follow up, till the incumbent is actually on board, is required to
close the loop.
Conclusion
Most
often, the point of contention about effectiveness of recruitment by an
internal staff member vis-à-vis an external consultant arises, because of large
communication gaps in the earlier part of job definition process.